International, experiential & influence storytelling
Nina Ricci develops it’s Nina range with a new addition, a new perfume named Luna.
A fantasy world, full of the imaginary, Luna and Nina embody the complex BFF
(Best Friends Forever) relationship which is the main focus of the campaign.
Our mission : amplify the storytelling 'friendship‘, via the implementation of brand content around three pillars: Exclusivity / Experience / Influence
Exclusive content « 100% digital »
As part of the content strategy, we created exclusive and enriched content for digital (Gif, cinemagraphs, Trailer, etc) which feed the new world of commercial advertising. Visit the website
An innovative mobile experience « made for two »
To bring to life the BFF dimension, we devised a mobile experience that can only be experienced by two people. This unprecedented use of two mobile screens fully exploits and enhances the dream world of the film. #bellesdenina
An international « influence » operation
We selected international couples who are BFF bloggers to embody the spirit of Luna & Nina.