Since 2013, we have accompanied Boucheron in a storytelling strategy aimed at sharing the renowned “Maison” and its latest creations.
Create a collection of animations with a modern, “Instagenic” identity, at the service of the symbolic power of the work
Louis Bonichon, Creative Director
“QUATRE” – “FOUR”, BRACELETS
A choreography, in three acts starring the new collection of “Quatre” “Four” bracelets, as ballet dancers.
THE FINE JEWELRY COLLECTION
'Instagenic' content, highlighting the Fine Jewelry of the Boucheron “Maison” collection, showcasing each piece, from the very first inspirations and sketches to their final realization.
THE B MOMENTS
Through an incredible sculpture, the “Maison” celebrates 120 years of history. The virtual tour of this work enables the discovery of a collection of emblematic anecdotes that the “Maison” shares with the famous Vendôme square.