A new impetus
In 2011, Boucheron decided to update its brand identity: from dark to light, white, pure…a champagne effect. The brand contacted us for the creation of their ecosystem. Our mission: revamp the "Maison", render the products more attractive by highlighting the heritage, know-how and creativity, and engage consumers. Most importantly, position the website at the heart of the "Maison's" digital ecosystem.
We designed an international website [e-commerce ready] in four different languages, that offers a unique digital experience that is equal to the excellence of the brand. The images are superbly magnified to show off the full splendour of the products and suitable for all screen resolutions. The HD zooms and 360° product angles present the collections as never before. We imagined the "Moments B" that allow visitors to immerse themselves in the brand's history and discover iconic moments and creations. To meet the client's objectives in terms of image and performance, consumer contact is permanent as a result of the "Live Chat" and "Call-back" functions. The site is also connected to the social networks and aggregates all branded content from Twitter, Facebook, Instagram and Pinterest.www.boucheron.com
Luxury jewellery addicts soon won't be able to do without it!