LacosteWinter Croc Adventures
For the winter holidays, we are launching for Lacoste "Winter Croc Adventures", a modern tale narrating the adventures of the Lacoste Crocodile in the cold. - Lacoste feeds his brand platform through a strong Brand Story deployed online and in its outlets around the world.

A MODERN STORY OF CHRISTMAS TALES

We are playing with the iconic Lacoste crocodile and offer a contemporary and intercultural version of traditional Christmas tales. Designed for digital, and aimed at the nearly 20 millions fans and followers of the brand, the brand storytelling "Winter Croc Adventures" is also deployed in Lacoste outlets worldwide.

A NEW 360° BRAND STORY FOR LACOSTE

« With Winter Croc Adventures, Lacoste takes an important step in the way we use storytelling to amplify our Brand Platform and our Brand Signature « Life Is A Beautiful Sport ». Designed for the digital, this brand story could have been displayed on Instagram or Facebook only. But we aim to connect on and off and tell our stories on every touch points. Once again, we see the strength of the Lacoste brand, born 80 years ago! We still have plenty of stories to share » Constance Smith Head of International Digital Communications & Social Media de Lacoste.

8 FUNNY MICRO CONTENTS…

With one chapter per week for eight weeks, the tale tells the story of fabulous expeditions of the crocodile, who braves the cold to start a great journey. Threw unlikely in a snowy environment, the tropical animal is found in preposterous and sports situations.

… AMPLIFIED ON EVERY TOUCHPOINTS

Everyday the crocodile shares his story and discoveries. He sends us a postcard with ideas of gifts, and invites us to propose new adventures. Thus, it is possible to propose new journeys from Twitter, Facebook or Snapchat via the hahstag #MyCrocAdventure, and in Lacoste outlets, through the postcards and mail boxes designed by MNSTR. Lacoste relay in real time a selection of these co-creations on Snapchat.

A STORY STAGED IN EVERY POINT OF SALE

Winter Croc Adventures are also deployed in a major retail scenography all over the world. Champs Elysees in Paris, 5th Avenue in New York, Tokyo or London, all stores and windows will tell the brand story imagined by the agency.   From Instagram, Snapshat or Lacoste website, until POS, windows, goodies and gift-wrappings: each touch point will amplify the Croc Winter Adventures.   Contemporary version of the winter season traditions, Winter Croc Adventures also takes into account the cultural specificities of each country. The adventure will continue, for example, during the Chinese New Year.

GRAND PRIX STRATEGIES

TOP/COM

CRISTAL FESTIVAL

FWA