MartiniRoyale Places
In 2012, Martini launched a new cocktail: the Martini Royale. To accompany the launch we devised and presented the concept of the “Royale Places: the right cocktail in the right place” on all our online and offline supports throughout 2012.

A mobile experience

A vast media campaign inviting the public to try the new Martini Royale was launched. The trade titles redirect to the mobile-optimized site that immerses the user in the cocktail experience, with a surprisingly simple interaction design that won an FWA Mobile award.

The Royale Places

A banner campaign relayed the concept by presenting the cocktail in a fun and interactive manner. The experience was presented throughout the Martini digital ecosystem and linked to the most trendy places to try a Martini Royale, the “Royale Places”.

Only exclusively

Finally, to complete the project we selected the famous Terrazza Martini: a Martini Royale pop-up bar, accessible only to a lucky few who were recruited via the web

Results
Awards

Mobile of the day
 
Increase in Facebook fan numbers in 1 month
+19%
 

GRAND PRIX STRATEGIES

TOP/COM

CRISTAL FESTIVAL

FWA