OrangeA networked future
Hellodemain was an all-public exhibition organised by Orange in Paris in June 2011 for three days of events devoted to innovation. We were responsible for the digital launch of the exhibition.
An action in three parts

Before: Connect the public to the event

We began by interviewing a number of people on the theme "share your vision of the future" then posted the interviews on the Orange network. We created a website for Internet users to post their visions of the future. All the contributions make up the branches of the futures tree designed by the science fiction writer Bernard Werber.

During: Enhance their experience

We thought up a mobile experience for the exhibition to enhance visitor experience. Users can take part in a competition by simply posting a check in on Facebook Places and win a telephone subscription until 2030. Each of the 81 innovations has a QR Code that provides visitors with more information and the possibility to like the installations and share their experience with friends and family.

After: The exhibition goes online

The exhibition continues via the site with an interactive 360° video discovery of the event.

Results
Number of visitors to the exhibition
77000
 
Awards

TopCom
 
Number of contributions
4000
 

GRAND PRIX STRATEGIES

TOP/COM

CRISTAL FESTIVAL

FWA