Created in 2010 by strategists and creatives working hand in hand, we reconcile online and offline, ideas and their implementation. We intertwine storytelling with technology, heritage with modernity – or better yet, creativity with business. This is how we seek to help brands through evolutionary communication and marketing strategies.

Team skills

At MNSTR pronounced MONSTRE, we’re about 40 Monsters to play between Strategy, Creative, Content and Technology.From content and influence, to experiential and D/OOH.

Our passion is to understand consumers and their new way to approach everything.

We create and improve the entire brand experience by using the value of networks, mobile, social media, interactive experiences and real life.

For us brand storytelling is the new advertising, we deliver brand storytelling, through:

  • Brand content
    Content Strategy and production

    • Video / Web Series
    • GIF / Photo / Etc.
    • Editions.
  • Activation
    Global Activation and orchestration

    • Influence
    • Experiential / Ambient Marketing
    • Stunt / Contest
    • Content campaigns
    • Channel planning
  • Social media
    Social media Strategy and Management

    • Community management
    • Influence / UGC
    • Activation etc.

Our five guiding convictions

  1. Everything is media
    We treat every channel equally and don’t think ‘old’ or ‘new’ media, digital or analogue.
    We’re channel agnostic.
  2. Everything is digital
    The moment smartphones became the norm, everything turned digital.
    Digital is so much more than just pixels and electricity.
  3. Size doesn’t matter
    Our stories have no default shape, size or layout.
    6-second videos sit next to 130 page books. It’s the story that counts.
    Not the format.
  4. Storytelling is not enough
    We live in the dynamic age. Where brands don’t just have to speak.
    They have to act, inspire, engage and create.
    Storytelling is just the start of what we do.
  5. Collaborate, Collaborate.
    Great creative work comes from the most unusual conversations initiated by the most unexpected encounters.
    Which is why we collaborate Across functions.
    Across titles.
    Across agencies.
    Across skills and across personalities.

We love talking!

Last talk

Succesfull brand storytelling

Kellogg's Paris

The sweet spot of brand storytelling
Cristal Festival
Does size Matter?
Cannes Lions
Succesfull brand storytelling
The sweet spot of brand storytelling
Augmented street art: an unconventional creative blend
Eurobest London
Augmented street art: an unconventional creative blend
Exponential - Brussels Art Factory

Top managers

40 monsters

Lionel Curt
45 years old, 15 years experience
Perrine Lizé
Managing Director
38 years old, 9 years experience
Louis Bonichon
Creative Director
37 years old, 9 years experience
Raphaël Capodanno
Senior Art Director
47 years old, 20 years experience
Audrey Mazet
Account Director
35 years old, 9 years experience
Michaël Borges
Head of Social Media
34 years old, 9 years experience
Jean-Louis Rose
Production Director
48 years old, 16 years experience
Guillaume Carrère
Head of strategic planning
30 years old, 7 years experience


We are looking for an Account Manager in Paris

November 6th


We’ve been elected Agency of the year 2017 in Brand Content.

December 13th


Louis Bonichon, our Creative Director, was speaker to the Eurobest in London.

November 29th