We also believe that if we limit ourselves to our own industry of « advertising » and « marketing », we limit creative thinking.
We think it’s not enough to be simply inspired by other industries, it’s equally important to push our agency to actually work outside our « advertising » bubble. In that way, we push ourselves to a higher level of creativity.
GRAND PRIX at TOPCOM Consumer 2019 – DESIGN –
Tuesday, November 26th -PARIS – “Advertising or Brand Storytelling?” with Christophe MAZEL Head of content & influence at HEINEKEN France