#Come Sail Away
In 2016, Cloudy Bay, wine-maker from New-Zealand and part of the Moët Hennessy portfolio, teamed up with the J Class Association sailing club, whose impressive ships are renowned for their aesthetic beauty and sleek lines.
The brand platform “Come Sail Away” was born.
In 2017, MNSTR designs a brand story as an invitation to escape and disconnect.
An intimate shooting of the J-Class boats in the Virgin Islands allowed for the production of rich visual content centered around the idea of “connect to disconnect,” showcasing the art de vivre and brand values on social media platforms.
Campaign’s Key visuals – PR, Print, Trade Marketing, Events – and the integrality of Facebook and Instagram editorial content.
Carefully crafted storytelling, amplified by a global influence strategy. Two travel-loving influencers were invited to join a boat crew and share the #Comesailaway experience throughout the J Class America’s Cup 2017 in Bermuda. To be continued...