The first « ready-to-wear » label Desperados patch, for the brand to be more and more involved in the Urban & Lifestyle culture.
Augmented Edition, a ‘limited edition bottle’ project based on an artistic experience mixing AR and VR.
And an influence campaign based on the discovery of parisian underground spots in the company of street culture influencers.
GRAND PRIX at TOPCOM Consumer 2019 – DESIGN –
Tuesday, November 26th -PARIS – “Advertising or Brand Storytelling?” with Christophe MAZEL Head of content & influence at HEINEKEN France