The new Jaguar XE is a sports sedan, redefined – voted the most beautiful car of the year at the (International Automobile Festival). To launch the car in France, we collaborated with event agency AZO.
In addition to brand content, media coordination and lead management, we also used the opportunity to innovate in sales techniques (Facetime, Google Glass) as well as organizing the tour presentation – enabling test drives in 40 key French dealers.
TOUR, TESTS, CRM, SITE, MEDIA CAMPAIGN...
AN ORCHESTRATION ACROSS ALL TOUCHPOINTS
As coordinator, we orchestrated the lead management process; media campaign, prospect engagement, roadshow and finally, with AZO, test drives that served to maximize pre-orders before the official launch.
To position Jaguar as a game changer, even in its sales techniques, we offered new experiences that allowed people to discover the Jaguar XE preview :
- On mobile via Facetime, Skype and Google Hangout
- With Google Glass at dealers
Experiences tried and tested by 1,500 prospects throughout France.
PORTRAITS OF GAME CHANGER
A BRAND CONTENT DEDICATED
Jaguar has reinvention in its DNA. To keep customers and prospects in suspense during the pre-launch phase, we created video portraits of like-minded entrepreneurs.
#gamechangers, who as well as Jaguar have reinvented the rules of their profession. We produced 3 episodes -featuring Cédric Hutchings - Co-founder of Withings who talked about innovation, Séverine Legrix La Salle – managing director of Parnasse, who expressed her vision of excellence and finally, Luc Simon - Co-CEO of Opinel who talks about the shared values of their respective companies.
Watch the interviews: Withings, Parnasse, Opinel