To celebrate the brand's lasting commitment to tennis and emphasise and impose the brand's tennis DNA among all its fans.
The Lacostetennis.com website
We designed the lacostetennis.com website to play a central role in the event activation. The site offers insight into the history of the brand via a timeline that encourages the visitor to want to find out more.www.lacostetennis.com
The creation of brand content is vital to increase brand visibility during the tournaments sponsored by Lacoste (Roland Garros, Australian Open, Dubaï Championships, etc.). It feeds the brand's entire digital ecosystem with exclusive content and subsequently rewards fans for their commitment. This led to us imagining "Unconventional Tennis", a series of brand content videos paying tribute to tennis through Lacoste's identity prism for memorable stylistic detours to legendary fashion locations. Before Roland Garros, Internet users could watch unique and amusing encounters between Lacoste ambassadors and iconic figures of the fashion world.
Unconventional Tennis Chap. 1
Felipe Oliveira Baptista and Gustavo Kuerten at the Paris School of Fine Arts.
View episode 1 of "Unconventional Tennis", an encounter bringing together two icons in one of the art world's legendary locations, the École des Beaux-Arts in Paris. The Artistic Director of Lacoste, Felipe Oliveira Baptista, manages to create a tennis court under the famous glass ceiling and successfully combine the colours of the location with those of the latest collection. A discussion between two people with a natural bond, making for an exceptional encounter with French Open winner and recent Lacoste ambassador Gustavo Kuerten.
Unconventional Tennis Chap. 2
Guy Forget and Mademoiselle Agnès at the City of Fashion and Design in Paris.
Episode 2 of "Unconventional Tennis" brings together French fashion icon Mademoiselle Agnès and the former captain of the French team Guy Forget. A wonderful event which will sees the paths of sport and fashion cross once again on a tennis court in the heart of the City of Fashion and Design. Find out everything about Guy Forget at:
For the 2 videos we worked with Vice.