MICROSOFTSurface Art Stories

Since 2016, we accompany Microsoft France with their storytelling strategy, regarding its Surface range. A strategy, that combines an ambassadors program and the production of original brand content: the Docugrams

 
 
Our aim was to position the Surface Pro 4 as a reference for creatives: to accompany creatives from the conception of their idea until its execution.

David Dufour, Marketing Director, Surface France

15 CREATIVES INVOLVED

Ambassadors from different fields of creative activity were selected to embody the values and demonstrate the unique features of the Surface products.

The creatives included designers, photographers, tattoo artists, illustrators, architects, street-artists, Djs, etc.

DOCUGRAMS, NEW STORYTELLING FORMAT

The Docugram, One Story / One Artist series shows how the surface range helps artists to express their art and creativity better.

THE STORYTELLING COMES TO LIFE

The storytelling is brought to life through the meeting between 2 artists of the program: Little Shao, a professional photographer and NSDOS, a composer of electronic music.
Using the family of Surface computers they artfully connect their two universes, combining image and sound, to create an experimental masterpiece.

This encounter gives life to a totally new form of content.

RESULTS
-One Artist / One Story continues in 2017…
22Million people reached
1Million Interactions
GRAND PRIX STRATEGIES
TOP/COM
CRISTAL FESTIVAL
FWA
Club des DA
Brand Content
Marketing
Sporsora