A poster campaign to put Netflix stars in the limelight and hack Millennials’ snaps.
Everybody talk about Netflix, but the brand wanted more than to be the subject of conversations, it wanted to take part IN conversations.
Snapchat’s “scissors” tool is the perfect feature to romanticize one’s stories. With Netflix, we wanted to offer the people a set of custom stickers, featuring iconic Netflix heroes, to revamp their conversations
A “Digital Print”
A 4x3, an insert and flyers were used throughout the 15-day France-wide campaign. People could snap, cut, and paste the faces of Frank Underwood, Pablo Escobar, or Gad Elmaleh into their stories, bringing the heroes of their favorite series to life.
Influencers and Media
The campaign posters were also shared with a selection of YouTubers, as well as media and influencers operating on Snapchat, letting them impersonate characters from Stanger Things or The Crown for a day.