Hellodemain was an all-public exhibition organised by Orange in Paris in June 2011 for three days of events devoted to innovation. We were responsible for the digital launch of the exhibition.
Before: Connect the public to the event
We began by interviewing a number of people on the theme "share your vision of the future" then posted the interviews on the Orange network. We created a website for Internet users to post their visions of the future. All the contributions make up the branches of the futures tree designed by the science fiction writer Bernard Werber.
During: Enhance their experience
We thought up a mobile experience for the exhibition to enhance visitor experience. Users can take part in a competition by simply posting a check in on Facebook Places and win a telephone subscription until 2030. Each of the 81 innovations has a QR Code that provides visitors with more information and the possibility to like the installations and share their experience with friends and family.
After: The exhibition goes online
The exhibition continues via the site with an interactive 360° video discovery of the event.