Pepsi Social media strategy to turn haters into lovers

Featuring a funny entertainer as a community manager, we developed a social media strategy intended to specifically address our haters,

whilst turning our consumers into brand ambassadors.


GRAND PRIX at TOPCOM Consumer 2019 – DESIGN –



Tuesday, November 26th -PARIS – “Advertising or Brand Storytelling?” with Christophe MAZEL Head of content & influence at HEINEKEN France