PLAYBOY
FRAGRANCES
King’s & Queen’s challenge

To mark the launch of the King & Queen of the Game perfume, Playboy Fragrances and MNSTR embark on a game of literal seduction with the younger generation.

 
 
The idea was to reverse roles, by testing the fans' seduction skills, via an international activation based on personalized conversations.
RESULTS
6Countries participated in this activation
120KInteractions with the challenges
21Million people reached
GRAND PRIX STRATEGIES
TOP/COM
CRISTAL FESTIVAL
FWA
Club des DA
Brand Content
Marketing
Sporsora