To mark the launch of its new, innovative SKINTOUCH product, PLAYBOY FRAGRANCES launched a campaign specifically designed for 13-18 years olds around the theme of Smart Seduction.
To answer this brief, we devised a game - The SmART of Seduction: a real online game to test the knowledge of "smart seducers."
The content was developed using Pixel Art and second degree humour, keeping in mind the necessity of appealing to the GenZ.
Putting pixel art at the service of storytelling!
More than a classic game with a real gameplay, The SmART of Seduction is an interactive storytelling that explains in a new, fun way the skintouch technology. Both viral and a serious game, the use of pixel art cleverly plays down the notion of tips in seduction, whilst simultaneously reflecting the targets own codes and language.
Reach the 5 levels of the game, that each present different possible situations
where your seducing skills would be put to the test in the “world of playboy deodorants” (New York, VIP ...)
Step by step, the player discovers unusual scenes, interspersed with references
inspired by the Gen Z.
Now I see your dance, I understand the cause of global warming <3
Pick−up LINES TO BREAK THE ICE AND PASS ON TO THE NEXT LEVEL!
To reach the 5 levels, the player needs to be able to seduce the target!
Which pick-up line to use? How to break the ice?
At each level, several possible pick-up lines are proposed! Different conversation openers from second degree approaches and offbeat options, to possible slightly border-line answers to try to seduce the target.
If the player chooses the smartest “icebreaker”, they pass on to the next level, if not, the player can catch up using the SKINTOUCH POWER!
THE SKINTOUCH POWER!
The avatar of Skintouch technology!
Like the new Playboy SKINTOUCH® technology, an innovative formula composed of microcapsules that activate on contact with the skin, the player can make up for its mistakes and trigger its "SKINTOUCH POWER" to pass onto the next level.
A perfect transposition of the new promise of the Playboy Fragrances Product: the first deodorant that is activated upon contact with skin.
AN INTERNATIONAL DIFFUSION
TSOS is launched in spring 2016 in + 7 countries: Poland, France, Italy, Hungary, Czech Republic, Slovakia and Germany.