Reebok is, and always has been, synonymous with fitness. The brand has constantly accompanied the development of this sport. Greg Glassman developed a new form of physical training in the early 2000s under the name CrossFit. In 2012 the two brands joined forces to create Reebok CrossFit, an all new strength and conditioning workout program
We decide to create a digital ecosystem for France dedicated to CrossFit and central to all online and offline actions. We designed and produced all the digital material including 52 how-to videos and all the related services, including the possibility to book a CrossFit session online in a local gym. Via the official Reebok.fr website we presented CrossFit to the community at large.www.reebokcrossfitlouvre.com
For professionals and influencers alike, we organised a nationwide event to present CrossFit and offer a day’s initiation to the sport.