The agency also collaborated with Salomon on an international brand activation called Citytrail.
From key visuals, to POS activation and mobile application development, we deployed the brand throughout 20 key markets.
We designed the O.U.T Festival, the first outdoors festival held by a brand, which included trail sessions, film screenings and a meet’n’greet with Salomon influencers.
GRAND PRIX at TOPCOM Consumer 2019 – DESIGN –
Tuesday, November 26th -PARIS – “Advertising or Brand Storytelling?” with Christophe MAZEL Head of content & influence at HEINEKEN France