We chose to personify the new Fight Smart signature by activating three special points of attention :
– A coat of arms that recalls both the lines of a tennis court and the historical initials of the brand.
– A color panel made blue, white and red. The balance between the three colors claims the Frenchness of the brand.
– A triangular shape that is the emblem of the FIGHT SMART spirit. Perfectly equilateral, it will be the basis of the new visual grammar that will be expressed until the products designed by Stephane Sardet.
GRAND PRIX at TOPCOM Consumer 2019 – DESIGN –
Tuesday, November 26th -PARIS – “Advertising or Brand Storytelling?” with Christophe MAZEL Head of content & influence at HEINEKEN France