We chose to personify the new Fight Smart signature by activating three special points of attention :
– A coat of arms that recalls both the lines of a tennis court and the historical initials of the brand.
– A color panel made blue, white and red. The balance between the three colors claims the Frenchness of the brand.
– A triangular shape that is the emblem of the FIGHT SMART spirit. Perfectly equilateral, it will be the basis of the new visual grammar that will be expressed until the products designed by Stephane Sardet.
We’re looking for a Social Media Project Manager (Training period) in Paris
BRONZE at Grand Prix Stratégie CLIENT EXPERIENCE 2019 – Instore Animation –
with ORANGE – Podcast Hyper_lien
Lionel Curt was speaker at Indie Summit (China) in May 2019