We created the new Chamonix-Mont-Blanc valley, brand platform, through the spectrum of modern storytelling.
The campaign narrative combines the distinctive, real life assets of the territory and the incredible feeling provided by this valley; a need that unites everyone, the call of nature!
– A series of films and advertising visuals with a call to action, a call to come and experience your own adventure in this lively town.
– A series of illustrations recall the founding myths of the world’s mountaineering birthplace, cleverly combining them with recent stories.
The full campaign is united by the signature “Open the way” which invites for the story to be continued, both by those visiting, and the inhabitants of this magnificent valley.
GRAND PRIX at TOPCOM Consumer 2019 – DESIGN –
Tuesday, November 26th -PARIS – “Advertising or Brand Storytelling?” with Christophe MAZEL Head of content & influence at HEINEKEN France