We created the new Chamonix-Mont-Blanc valley, brand platform, through the spectrum of modern storytelling.
The campaign narrative combines the distinctive, real life assets of the territory and the incredible feeling provided by this valley; a need that unites everyone, the call of nature!
– A series of films and advertising visuals with a call to action, a call to come and experience your own adventure in this lively town.
– A series of illustrations recall the founding myths of the world’s mountaineering birthplace, cleverly combining them with recent stories.
The full campaign is united by the signature “Open the way” which invites for the story to be continued, both by those visiting, and the inhabitants of this magnificent valley.
SILVER at Grand Prix Stratégie DIGITAL 2019 – Activation campaign –
with HARIBO – “Les terrifiants Bonbons d’Halloween imaginés par les enfants”
Lionel Curt was speaker at Indie Summit (China) in May 2019
We are looking for an Account Manager in Paris