TignesTignes Winter Madness

Advergame

To target the 15-25 age bracket and immerse them in the best the resort has to offer, we devised an advergame that is accessible throughout Europe with prizes on offer according to the target. We think up five crazy online games for Internet users to play, win points and discover the resort. We ensured the visibility of the campaign by creating a network of partner brands: Billabong, Salomon, Nissan...

Kinect version

The advergame is also developed for Kinect to provide an offline installation in the resort.

Results
Number of visitors
80000
 
Awards

Site of the day
 
Interaction time
9 min
 
GRAND PRIX STRATEGIES
TOP/COM
CRISTAL FESTIVAL
FWA
Club des DA
Brand Content
Marketing
Sporsora