adidas x Real Madrid
L’Odyssée Grandeza anime
adidas Paris released “Odyssée Grandeza”, a unique 3’30” film that pays tribute to the legendary football club, Real Madrid and its 120 year-long legacy. Inspired by manga, the film focuses on French footballer Karim Benzema with many nods fans will recognize referencing the club’s legends, goals, and jerseys. An ambitious storytelling to connect the brand to its audience through culture.
The film features 3 teenagers who must draw upon this communal spirit, incarnated by Karim Benzema, as they find themselves playing a match against supernatural forces in the club’s historic stadium, Santiago Bernabéu. A journey of initiation, the film celebrates the mindset that drives the club that has led to so many victories, by drawing upon another cultural phenomenon for today’s youth and sports enthusiasts, Japanese manga.