adidas STAN SMITH, FOREVER
NEW STAN SMITH, NOW MORE SUSTAINABLE.

In 2021, the cleanest looking shoe from originals becomes the cleanest shoe from originals.
The same classic Stan Smith, now with less environmental impact = same classic design feat. more recycled materials.

We created a 360 degree storytelling (advertising, digital content & social strategy, trade marketing (Courir, Foot Locker, Citadium, Adidas) and IRL activations) bringing to life the commitment of the Adidas brand through a new Stan Smith, more sustainable and truly timeless.