Pringles Brand activation on the football theme

During 2 months, Ramzy, Kemar, Franck Leboeuf, Mélody Donché asked their fans to help them find their “2018th” football celebration moves.
PRINGOOOALS CELEBRATION ACADEMY was a global activation, combining short and long narratives fed the brands social pages.
Simultaneously combined with Influence and global media plans, the activation helped the brand to be part of the football conversation at the right time !