We created the new Chamonix-Mont-Blanc valley, brand platform, through the spectrum of modern storytelling.
The campaign narrative combines the distinctive, real life assets of the territory and the incredible feeling provided by this valley; a need that unites everyone, the call of nature!
– A series of films and advertising visuals with a call to action, a call to come and experience your own adventure in this lively town.
– A series of illustrations recall the founding myths of the world’s mountaineering birthplace, cleverly combining them with recent stories.
The full campaign is united by the signature « Open the way » which invites for the story to be continued, both by those visiting, and the inhabitants of this magnificent valley.