Wayscral Coordination of the launch of the "Wayscral HYBRID Powered by Michelin", a new hybrid bike, urban and connected.

A content production aimed at increasing the product’s visibility and reinforcing its digital lifestyle positioning.
The organization of a launch event at Faust, Paris, for press and influencers.
Animation of the Norauto distribution network via in-store information.

In 2018, the agency developed the Wayscral brand platform and its visual identity.