adidas x Lena Situations

For the release of the adidas by Lena Situations collection – the first French content creator to sign a capsule collection with adidas Originals – we set ourselves a crazy challenge: to co-create a campaign with 150 of her followers!

After collecting their photos and videos to integrate them into a collaborative film, we also photographed them at a private event to produce a giant 180m mural, which was displayed in the corridors of Montparnasse and Franklin Roosevelt.

On the day of the release of the pairs, Lena was present at the Flagship Champs Elysées and at Courir in Forum des Halles to introduce the Fresque and present her collection to her followers.​
A compelling way of paying tribute to Lena’s community, without whom none of this would have been possible.