The 'ALL ON BOARD!' campaign was imagined to celebrate the partnership between, the Accor group's hotel booking platform and loyalty program, and the French SailGP team. This new collaboration is part of the group's global initiative to offer experiences with a low environmental impact.

A powerful global media plan accompanied the campaign in digital, social and print media, as well as in all the stopover cities during the race (Dubai, Abu Dhabi, Sydney, New York, etc.). 'ALL ON BOARD!' brings a light-hearted, creative approach to communicating the brand's environmental commitments.