GALLIA, a craft brewery based in Pantin near Paris (France), invents and reinvents craft beers with the ambition of shaking up the beer market. You know beer. You know wine. But do you know Vière? Probably not.

This campaign, 'La Vière, du jamais bu' puts this hybrid product innovation, halfway between beer and wine, in the spotlight. A campaign that subverts the codes of tech brands to talk about innovation, but in the Gallia way. A campaign that was deployed in OOH (Out-of-Home) and digital formats throughout France.