‘BORN IN 1853, MADE FOR THE FUTURE.’In partnership with AI, we combined heritage and science fiction to celebrate the 170th anniversary of Maison Guerlain's ‘Flacon aux Abeilles’ (Bee Bottle). A short film traces the 170-year history of the Bee Bottle through different eras and artistic movements, and imagines it in a utopian future. To achieve this, nearly 1,800 images were generated using prompts inspired by Guerlain archives, which were then fed into a custom-developed AI model.

Guerlain

crafted by AI