adidas
new rugby - jersey storytelling

3 colors on the flag, 3 stripes on the jersey

To celebrate the return of adidas as the supplier of the France Rugby Team's, we came up with a campaign that reaffirms French rugby as a rallying symbol.
The French teams become a 3-stripe hyphen, representing a new era: more open, more cultural and resolutely forward-looking.

For the release of the new adidas jersey, the agency produced a film from the French team' training center with the men's and women's rugby teams. Social content was also produced for the adidas Instagram account.

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