adidas new rugby - jersey storytelling
3 colors on the flag, 3 stripes on the jersey
To celebrate the return of adidas as the supplier of the France Rugby Team’s, we came up with a campaign that reaffirms French rugby as a rallying symbol.
To celebrate the return of adidas as the supplier of the France Rugby Team’s, we came up with a campaign that reaffirms French rugby as a rallying symbol.
The French teams become a 3-stripe hyphen, representing a new era: more open, more cultural and resolutely forward-looking.
For the release of the new adidas jersey, the agency produced a film from the French team' training center with the men's and women's rugby teams. Social content was also produced for the adidas Instagram account.
For the release of the new adidas jersey, the agency produced a film from the French team' training center with the men's and women's rugby teams. Social content was also produced for the adidas Instagram account.
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