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Sidaction
alpha safe

For several months, a worrying trend has been growing online: on TikTok, certain ‘Alpha’ influencers have been spreading misogyny, homophobia, and misinformation about sexuality to young men. According to a study conducted by Sidaction, 1 in 2 people (aged 25-34) claim that ‘these contents tell the truth.’

So we decided to fight back — using their own codes and stepping onto their turf. Sidaction has been discreetly infiltrating TikTok with a series of videos that perfectly mimic the style of these influencers… but to inject prevention, respect, and reliable information instead.

More than 500 AI-generated pieces of content were created to blend seamlessly into the algorithm and gradually replace harmful narratives. A true Trojan horse that allowed our messages to spread widely.