Netflix
squid rave hack

For the final season of Squid Game, Netflix ambitioned to re-engage French fans and reaffirm its cultural edge. But how do you create surprise and spark fresh excitement for a show everyone is already waiting for?

Inspired by the show’s nerve-racking spirit, we staged a bold stunt at Garorock festival — an unexpected stage for a major IRL plot twist.
Partnering with DJ Snake, we hijacked his set with his remix of the Squid Game score, a takeover by the antagonists, VJing and collectible banknotes. In three minutes, the crowd was immersed into the series’ atmosphere.

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