In-game photography is not only about capturing the most realistic, impressive or moving images, it also questions our relationship with these other worlds. Worlds created by talented artists and which are subsequently inhabited and experienced by millions of players, and as many unique points of view. Virtual worlds of which memories are very real. Memories that photography has always aimed to immortalize and through which in-game photography is able to create a form of reality. This brand activation invited players to express their artistic skills by capturing the beauty of Ubisoft’s different worlds. It is also a tribute to all the creators and the magic of empowering players.