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Ubisoft
#photomode

« PHOTOMODE. OUT THERE IN GAMES »

Feature as one of the artists from the first in-game photography exhibition by Ubisoft, in the heart of New York City.

'Photomode' was the first group exhibition devoted solely to in-game photography. Photographs were selected as part of a demanding, open competition, and were accompanied by ambitious and unpublished works commissioned from a number of promising young artists renown for pushing the limits of photography (VR, video, installation). Our ambition was to offer a wide scope of expression to these creators, but above all to reveal the incredible diversity of approaches surrounding this practice to the general public.

EXPLORE NEW WORLDS AND CAPTURE THE BEAUTY

In-game photography is not only about capturing the most realistic, impressive or moving images, it also questions our relationship with these other worlds. Worlds created by talented artists and which are subsequently inhabited and experienced by millions of players, and as many unique points of view. Virtual worlds of which memories are very real. Memories that photography has always aimed to immortalize and through which in-game photography is able to create a form of reality. This brand activation invited players to express their artistic skills by capturing the beauty of Ubisoft's different worlds. It is also a tribute to all the creators and the magic of empowering players.