Guerlain crafted by AI

‘BORN IN 1853, MADE FOR THE FUTURE.’
In partnership with AI, we combined heritage and science fiction to celebrate the 170th anniversary of Maison Guerlain's ‘Flacon aux Abeilles’ (Bee Bottle). A short film traces the 170-year history of the Bee Bottle through different eras and artistic movements, and imagines it in a utopian future. To achieve this, nearly 1,800 images were generated using prompts inspired by Guerlain archives, which were then fed into a custom-developed AI model.
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