Guerlain
reaverse

Guerlain Paris reverses the codes of the metaverse, using the power of NFTs to preserve the natural world that we live in.


Introducing the Reaverse project: 1,828 cryptobees and an exclusive NFT collection, created and sold to support the rewilding of a 69 acre nature reserve in the Millière Valley.

Each of the 1,828 NFTs were created to connect with one of 1,828 parcels of land on the reserve, each with its own unique combination of attributes - 15 varieties of flowers and plants, and 21 natural materials inspired by the geology and geographic coordinates of the land parcel. 100% of the sale of the NFTs is being reinvested in the rewilding of the reserve, created by the environmental activist Yann-Arthus Bertrand.

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