Lacoste L.12.12 RUN
The agency takes Lacoste Watches into the world of gaming for the first time with the “LACOSTE.12.12 RUN” challenge taking place in the video game: Trackmania. The activation was a challenge that invites gamers to become “speedrunners”, players who aim to complete a given objective as quickly as possible. The goal was to complete the four new tracks in under 12 minutes and 12 seconds.
These 4 exclusive tracks incorporate elements specific to the brand, such as 3D models of the watches, holograms and of course, the iconic Lacoste crocodile
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Grand Prix des Stratégies digitales 2024 Consumer experience - Gold
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